Comparing the marketing of Tescos and Audi Essay Example for Free

Contrasting the showcasing of Tescos and Audi Essay For this undertaking we have been approached to take a gander at the manners in which two distinct organizations showcase their items and administrations the two organizations we have been approached to take a gander at are Tesco Audi. The first Tesco was opened in 1919 by a man called; Jack Cohen from that 1 store Tesco has developed in the market and now has 923 stores around the world, Tesco is a general store that sells a wide range of family things, for example, food, garments extend, innovation go, telephone territory furniture, toys and some more, Tesco has a wide range of stores which rake in some serious cash each year. Tesco utilizes its image to acquire new clients and furthermore hold old clients since they are a dependable business that is notable by numerous individuals of their clients. They are known for their modest items and appropriate costs which pull in clients to return and purchase once more, They acquire new clients by doing things like publicizing and advancing their items and business on things like flyers, T.V, Internet, Comparison locales and a great deal of different spots, they additionally do things like club cards which permit clients to get a few items at lower costs or free, this makes the client need to return and shop again on the grounds that they like the method of administration. We have been approached to pick one item from every business and talk about the advertising methods between them, from Tesco I have decided to do a Mobile telephone, the objective markets of this item is everybody, except nearly everybody needs a cell phone, the marking of the cell phone will be diverse provided that the telephones are produced using various organizations their brands will be on them, Tesco will utilize adverts to advance the telephone and get individuals intrigued so they will get it, Tesco utilizes relationship promoting with telephone brands, for example, Nokia, Samsung ECT as they sell their items in side their stores, The cell phone has an enormous number of opponent items as there are bunches of various telephone models to browse and this specific telephone probably won't get purchased. An Ansoff lattice is a business system that organizations use to expand deals and improve their market, Tesco is growing new items in existing markets since they as of now have a market and they simply need new items to sell in their market, for instance if Tesco made another item their image telephone they would sell it under their name in their stores. Tesco continually utilizes the Ansoff framework as they are continually discharging new items, and selling them, in some cases Tesco would take a shot at improving a market and now and then they make totally new items, If Tesco discharge another cell phone they would be discharging another item into a current market which would utilize the Ansoff lattice. Audi AG (Xetra: NSU) is a German maker of a scope of cars, from supermini to hybrid SUVs in different body styles and value runs that are advertised under the Audi brand. The organization is headquartered in Ingolstadt, Germany, and has been an entirely possessed auxiliary of Volkswagen AG since 1966, after a staged acquisition of its ancestor, Auto Union, from its previous proprietor, Daimler-Benz. Volkswagen re-propelled the Audi brand with the 1965 presentation of the Audi F103 arrangement. The organization name depends on the last name of the author August Horch, which means listen †which, when converted into Latin, becomes Audi. Audi utilizes its image to sell their items, Audi is a notable and believed brand and individuals can purchase from them with trust dissimilar to littler organizations, clients realize that they can trust Audi, on the grounds that they have solid vehicles that they sell and the open know these realities about the business so they trust the organization and purchase the vehicle. We have been approached to pick one item to depict the showcasing procedures they use, I have decided to do the Audi RS4, the objective of this vehicle would be any individual who can drive and individuals who have cash, The marking of this vehicle would have the Audi Logo on it, Audi will utilize things like adverts to advance their item, publicizing builds deals, Audi can utilize Relationship promoting with Car businesses/shops which sell their vehicles, Audi has a great deal of opponents due to there being numerous other vehicle organizations that are selling vehicles like them, for example, Mercedes, Bmw, ECT, so Audi should be better that different organizations and demonstrate that they are the best vehicle seller available. An Ansoff network is a business technique that organizations use to expand deals and improve their market; Audi is continually making new items in their current markets, and now and again making new items for new markets, for instance Audi would not begin another organization to sell new items under, they would simply make new items which would be vehicles and sell them under their present name which would be Audi. Audi continually utilizes the Ansoff grid as they are continually making new vehicles and selling them, here and there Audi would deal with improving a market and some of the time they make totally new items, for instance If Audi made another vehicle they would sell it under their image name and this is utilizing the Ansoff Matrix.

Legal Aspects of Healthcare Free Essays

Brett R. Myers Module 2 SLP BHM 443: Legal Aspects of Healthcare Dr. Holly Orozco 25 October 2010 Brett R Myers BHM 443 Dr. We will compose a custom exposition test on Legitimate Aspects of Healthcare or then again any comparative theme just for you Request Now Holly Orozco There are 2 groupings of wrongdoings that hoodlums in the United States can be accuse of either a crime or a lawful offense. Contingent upon what state somebody carries out a wrongdoing figures out what characterization of wrongdoing they are accused of. Numerous states take the wrongdoing and the maximum imprisonment time frame into thought while figuring out what to characterize ones wrongdoing as. On the off chance that one is accused of an offense they ordinarily won't be imprisoned for longer than a year. Instances of misdeeds are robbery under a specific dollar sum, vandalism, open inebriation, as well as careless driving. The monetary weight of a wrongdoing contrasted with a lawful offense is lower too. Whenever accused of a crime they will regularly remain long following a year. Instances of lawful offenses could be illegal tax avoidance, murder, or homicide. Under the arrangement of a lawful offense a few wards likewise order crimes into degrees or evaluations of reality for instance class 1-6 lawful offense and disturbed lawful offense. At the point when a human services proficient is accused of a wrongdoing there vocations might be finished. In the province of New York when a human services proficient submits a lawful offense regardless of whether not esteemed clinical unfortunate behavior or in any event, including their training their permit to rehearse medication can be repudiated. The province of Arizona too will renounce all permit of a doctor whenever accused of lawful offenses as well as has the decision regardless of whether sentenced for a wrongdoing. The Food and Drug Administration has the power to disbar doctors who are submitted of lawful offenses in all states. With being Military a military doctor can be considered responsible in both non military personnel and military courts whenever accused of a wrongdoing. With doing my examination over these inquiries to me the punishment for submitting a basic offense can be truly unforgiving on a doctor. References http://www. craiggillespie. com/proficient authorizing. html Collateral Consequences of Criminal Convictions of Physicians. (Michael S. Kelton 2006) http://www. superpages. com/supertips/meaning of-crime. html Step by step instructions to refer to Legal Aspects of Healthcare, Papers

Mrsa Free Essays

Staphylococcus deletions is a coagulate positive bacterium, and is among those that are risky unman pathogen since it can both be very destructive and its capacity to create anti-microbial opposition, (Beers, 1442). This prompts the clarification of Nonmetallic-Resistant Staphylococcus eradications. The specific pathogen is cross-impervious to every single Beta-lactate, Including all penicillin and cosponsoring (Beers, 229). We will compose a custom paper test on Mrsa or on the other hand any comparative point just for you Request Now Starting late there have been two distinctive way that MRS. has been arranged. The main CA-MRS., Is people group obtained MRS., and HA-MRS. social insurance obtained MRS. (Gregory, 230). Both reason skin and delicate tissue Infections, which Include sore, heaters, and bolls. Most patients don't see the site t initially guaranteeing they thought it was a bug chomp and leave it untreated for an all-encompassing timeframe (Gregory, 232). Transmission of the microscopic organisms happens through close contact with somebody who is now tainted with the living being (Gregory, 233). Shockingly the life form can be found in the nose and skin of 20-30% of solid grown-ups, as indicated by The Merck Research Laboratories (Broker, 873). As indicated by the CDC, 85% of every single obtrusive Mr. contaminations are related with emergency clinic remains. Anyway numerous emergency clinics are attempting to battle the amazingly high transferable rate at which this â€Å"Super Bug† is breading, with the utilization of â€Å"Contact Precautions† (Gregory, 244). Distinguishing proof of an Infection happens riches 48-72 hours of a culture (Gregory, 239). After a patient Is resolved to have MRS., every guest, nurture, specialist and so on. That goes into that patients room must wear a dispensable outfit and gloves, and afterward should take of these things before leaving the room. Medical clinics trust that this will constrain the spread of MRS. among its patients. So far there are have been two sorts of anti-toxin that will treat or slaughter MRS.. Antibodies has been appeared to murder the living being, while Thermopile-collateralizes represses its capacity to duplicate (Broker, 874). Step by step instructions to refer to Mrsa, Papers

Culture and Change Essay Example | Topics and Well Written Essays - 750 words - 1

Culture and Change - Essay Example A culture is comprised of various educational encounters that a worker carries with him/herself in a working environment. The entire way of thinking of culture turns out to be particularly imperative to understand when an unavoidable need to bring or deal with an association wide change starts. In this way, it tends to be said that culture and change are firmly related with regards to a hierarchical arrangement. Mullins (refered to in Venance, 2007) claims that those representatives who intentionally oppose changes in the authoritative culture and framework can really handicap the normal execution rules of that association, since the significance of progress is significantly fundamental in today’s serious world. Apparent authoritative culture can be seen at Wal-shop which is probably the greatest company on the planet. Sam Walton, who is the organizer of this organization and is likewise called the ruler of client care, has reclassified the administrative culture which is too obvious to possibly be disregarded at Wal-shop today. Wal-Mart has been carefully following the strictly inferred administrative idea of hireling initiative trying to answer the desires for their workers. (Johnson, 2010). Focusing on the desires and requests of the workers has consistently been viewed as significant for agreeing with the wants of the clients and expanding the profitability level. Additionally, Wa l-shop has constantly centered around keeping the costs low for prevailing upon the other significant organizations in the opposition. Easy to appreciate and simple to-identify with rules are made pretty much every other month and moves are immediately made, while regarding the requests of the hierarchical culture. Essentially, the bedrock of the Wal-Mart culture is for the most part connected with components like religion, enthusiasm, a tactless aggregate character, present day science, soundness, environment, tireless battle, and low expenses. The exceptional culture existing in Wal-shop begins from three basic convictions, which are

Systematic Review Dignity In Care For Adults Nursing Essay

Precise Review Dignity In Care For Adults Nursing Essay Presentation: Poise is a wide and entangled thought that can be utilized in lawful, strict, bioethics, logical and political settings with various implications. The term nobility implies that an individual has a bequest of being regarded and treated ethically and morally by others. Nobility suggests that individuals ought to be treated in such a way, that they feel their worth and worth as people inside the cultural setting (Soulen and Woodhead 2006). Pride can be raised and eased by a few factors in a human services office. These variables incorporate the office culture, environmental factors and condition, mentalities and conduct of parental figures and the act of care being done in the office. Individuals feel increasingly great, sure and in charge for settling on different choices all alone within the sight of pride yet on the off chance that there is an absence of respect they may feel discomforted, downgraded, humiliated and embarrassed (Weisstub and Pintos 2007). Nobility is worried about h ow individuals feel, think and carry on according to the value or estimation of themselves as well as other people. To treat somebody with nobility is to regard them as being of worth, in a way that is aware of them as esteemed people (RCN, 2008). As pride makes a feeling of solace and control, it is very significant that parental figures in clinical foundations understand the significance of nobility while offering care to grown-ups with learning handicaps. The proposed research will investigate the writing related with nobility in care for grown-ups with learning incapacities in the United Kingdom. The examination Aim: The essential point of the proposed inquire about is to dissect the importance, discernments and nature of pride in human services as for grown-ups who have learning incapacities in the United Kingdom and study the scope of social insurance administrations accessible for grown-ups with learning handicaps. The Study Objectives: To evaluate difficulties of access, consideration, decision, mentalities and enactment looked by grown-ups with learning handicaps in social insurance. To decide if poise in care for grown-ups with learning handicaps exists truly as proposed and advanced by the UK Department of wellbeing or not. To comprehend and look at the kinds of social insurance administrations offered and accessible to grown-ups with learning incapacities. To dissect the nature of social insurance furnished to grown-ups with learning handicaps in the United Kingdom and imbalances looked by them. The accompanying area of the exploration proposition will talk about the writing as techniques and approach used to accomplish the examination point. As it is deliberate writing audit when all is said in done and as it used to this examination in inquire about specific. Strategy: Research strategy is a significant angle through which inquires about are directed. An examination philosophy will really portray that what is the proper methodology of directing an exploration and which inquire about procedure will be applied in this examination. In the comparable way it would likewise delineate what information will be gathered for the exploration and how it will be gathered. This whole research would concentrate on learning incapacities with grown-ups and the issue of nobility will likewise be tended to in this examination. The primary goal of this exploration is to comprehend the issues of importance, observations and quality identified with learning inabilities and how poise of these people is influenced. The essential strategy that will be used in this examination depends on efficient writing audit which is valuable for a few reasons such gives a certified, clear thought regarding the issue being contemplated. This technique is executed in this exploration since it would be useful in light of a few reasons. First and the preeminent explanation is that it would give a reasonable about the issue that is being contemplated. Wolf (2008) introduced a thought regarding that orderly writing survey that way of thinking of science, advancement of wellbeing related materials and so forth can be investigated through methodical writing audit. In the comparable way it gives a certified and a reasonable thought regarding the issue that is being contemplated. Through this methodology discoveries can be appropriately broke down and methodical writing survey helps the scientists in the dynamic procedure. Wolf (2008) accepted that through this methodology the data that is gathered for this examination can undoubtedly be summed up. The advantages of this methodology would be that past explores can without much of a stretch be used and this would lessen the expense of investigating. Another significant factor for picking this methodology is the advantage of time that is appended with efficient writing audit. As indicated by Britton and Jonsson (2004) precise writing audit is really a financially savvy approach for directing an examination. Both the specialists concurred with Wolf (2008) that speculation and assortment of information in this methodology is very straightforward and simple when contrasted with different methodologies. In this way, it very well may be said that due to these advantages this methodology of efficient writing audit is chosen for this exploration. Moral Considerations: Morals is the term utilized for separation of directly over off-base, great over fiendishness and connotation of equity or fairness in the general conduct or activities of people in a general public (Hinman 2007). Classification and security of people taking an interest in an examination is very significant particularly if the exploration subject is very touchy as the case is with nobility in care for grown-ups with learning incapacities. The specialist needs to comprehend and understand the reality of moral issues and contemplations in such an examination. Despite the fact that there is a peril of members being named or individual data being undermined, the endorsement from the moral issues board of trustees isn't fundamental, as the proposed examination will just present a precise writing audit of the information effectively open by open. The data gathered in the proposed research may be utilized for explore purposes and genuine personalities will be supplanted by codes or bogus na mes when required. The accompanying segment gives an examination of writing applicable to the exploration point that will be utilized in the proposed inquire about. In this examination proposition, there is no compelling reason to look for the earlier endorsement of the exploration moral issues advisory group on the grounds that the investigation will be ambushed to sum up the related writing as it were. All the subjects included as a piece of the writing audit and examined/watched are liberated from any such inclinations. This examination doesn't utilize any sort of close to home data of patients or individuals experiencing learning handicaps and thus there is no occurrence of infringement of rights on good or moral grounds. Investigation of the Literature: As indicated by The UK Department of Health (2001) learning inability is a blend or assortment of a few handicaps and disarranges. These incapacities may incorporate inability to see new data or aptitudes, hindered work in the public eye and a beginning of any handicap that began before adulthood and had an enduring impact. Learning handicap or scholarly incapacity additionally alluded to as learning trouble in the United Kingdom is very hard to clarify as it covers a wide assortment of scatters or inabilities that individuals may confront. These handicaps incorporate yet are not restricted to difficulties in preparing data, understanding composed or communicated in language and different difficulties that may influence personal satisfaction (Corley and Taymans 2002). This thought by Corley and Taymans (2002) is sponsored by Turnbull and Chapman (2010) who recommend that individuals with learning incapacities face a few issues in comprehension and preparing complex data and face difficulties in growing new abilities. These portrayals of learning handicaps show that grown-ups with such inabilities may experience issues in handling data in a few social conditions including human services. This suggests grown-ups with learning incapacities will have a higher level of medicinal services needs rather than individuals with no learning inabilities by any means. McGrath (2010) contended in a broad writing audit that individuals with scholarly inabilities have more noteworthy human services prerequisites when contrasted with everyone. While clarifying the nature and force of these medicinal services needs he contends that the human services needs of individuals with scholarly inabilities are increasingly unpredictable in correlation with everybody and can bring about unexpected passing, which could some way or another be forestalled through compelling consideration. This contention by McGrath (2010) is additionally supported by a few different explores directed with regards to social insurance needs of individuals with learning incapacities (Michael 2008; Leyshon et al. 2004; Cooper, Melville and Morrison 2004; Paxton and Taylor, 1998; Nocon, Sayce and Nadirshaw 2008). Gaskell and Nightingale (2010) additionally concur with McGrath (2010) in regards to the more prominent social insurance needs of individuals with learning inabilities. They re commend that medicinal services needs of grown-ups with learning handicaps will in general be higher in contrast with everyone because of an assortment of reasons including visual and hearing impedance, challenges in versatility, heart conditions, diabetes and osteoporosis. The more noteworthy requirements for medicinal services of grown-ups with learning handicaps are likewise seen via guardians as Vecchio, Cybinski and Stevens (2009) in their investigation broke down the impact of incapacity on necessities of parental figures. They executed enlightening measurements and relapse investigation to infer that guardians of grown-ups with handicaps demonstrated that they needed support while giving consideration to such grown-ups. It was additionally deduced in the examination that the requirements of grown-ups with learning incapacities were considerably more prominent than the necessities of grown-ups with physical handicaps as for human services (Vecchio, Cybinski and Stevens 2009). Grown-ups with learn

Aboriginal Сommunity Essaypilot

Council works with its local Aboriginal community in acknowledging and promoting its rich history. Today, supporting the Aboriginal community in Kingston develops as well as implementing the council policy and supporting committee network organization. Aboriginal people face a significant number of environmental issues within their territories. Notably, its goal is to demonstrate that the Aboriginal Community council program can minimize the rate at which the Aboriginal participants re-offend after being convicted (Sullivan, 2010). This program was of great help to a considerable number of victims, and community members who felt saver because they were likely to talk to the offender thus getting a solution. The most crucial coordination among the federal government and agencies and various government levels were addressing community safety and the cause of the violence in the Aboriginal community. The program provided the Aboriginal community with tools and opportunities in identifying their crucial safety issues as well as their collective resources that can be used to work toward community safety and healing (Sullivan, 2010). A considerable number of Aboriginal sources states that the cause of family violence is not part of the Aboriginal culture. European invasion and dispossession play a significant role for marginalization and dispossession thus destroying the Aboriginal community. Moreover, childhood experience of violence and abuse where Aboriginal kids were kidnapped from their parents and put in missions against their will where they psychologically abused them. Their suffering in the mission was the seed causing violence in the Aboriginal community (Smye, et al., 2011). To sum up, it is an impression of perception to think that the Aboriginal people spend most of their time worrying about the white society. However, they have other important things to consider like taking great care of their families in the other communities. References: Smye, V., Browne, A. J., Varcoe, C., Josewski, V. (2011). Harm reduction, methadone maintenance treatment and the root causes of health and social inequities: An intersectional lens in the Canadian context. Harm reduction journal, 8(1), 17. Sullivan, P. (2010). The Aboriginal community sector and the effective delivery of services: Acknowledging the role of Indigenous sector organisations. Desert Knowledge Cooperative Research Centre: Working Paper Series, (73).

Describe Childs Idea And Misconception About Light - 1925 Words

Describe Child's Idea And Misconception About Light (Research Paper Sample) Content: A CHILDS IDEAS ABOUT A LIGHT CONCEPTAUTHORS NAMEUNIVERSITY OF AFFILIATIONAssessment 2A childs ideas about a science concept:Part A Science Research Light is the energy that makes it possible for human beings and animals to see the world. Light originating from different sources referred to as sources of light. One's eyes are able to see variety light wavelength as different colours. Through light, technology around us is powered. Various form of how technology around is powered by light comprises of, cameras record light as it reflects off objects. Telescopes use lenses to bend light, laser beams make the DVD players and CD and printer possible ("Summary Light energy", 2016).There are various sources of light. They have been categorized into two: Natural sources and Artificial sourcesNatural sourcesThe universe has many objects that emit light. Light emitted from these sources are able to reach the earth, but only some of it . (Jus, 2018).The following are the source s of natural light.Sun is a major source of light in the world.. The sun is an enormous ball of fire, having the nuclear fusion at its centre producing immense energy. The light that is emitted by the sun is one of the main factors for the life on earth sustainability (Jus, 2018).The energy emitted by the sun come out as light and heat.The moon is another source of light. The moon on its own is not capable of producing light. However it reflects light from the sun.Bioluminescence is the ability of a living organism to produce light. This light is produced by the effects of a particular chemical reaction within the organism. Example of these organism comprises of, fireflies, jellyfish, and some deep sea plant.Artificial sourcesArtificial sources of light are those light that produced artificially. They are mostly known as the man-made light. These source of light can be categorized into three different sources.Incandescent sources-the light is emitted from particular objects that hav e been exposed to a high-temperature heating. In the process, there is the production of both visible light and infrared light. Example include candle.Luminescent sources-through acceleration of charges in a luminescent material, light can be produced. The most used way of producing light is through transitory current over the material. Example include electric bulb.Gas discharge sources-light can be produced through the passing of electricity at low temperature through certain gases. Example include. Neon lamp.Characteristic of lightLight has various characteristics and features. Some of these features include: First, light travels only in a straight line. Second light travels at a very high speed of 332 meters per second through the air as a medium of transmission. Thirdly light can be diffracted, reflected and refracted (Meena, 2016).Shadows and eclipseA shadow is referred to as a black region that is formed on a wall when the light hits an opaque object. Opaque objects are objec ts that do not permit light to pass through it. Since light cannot pass through a solid object, a black area is noted on the screen. Umbra refers to the dark area on the wall. Penumbra refers to the area surrounding the region that is dark. Depending on the source of light position and the distance that light is from the object, shadows do change correspondingly ("Summary Light energy", 2016).Formation of eclipseWhen there is the prevention of transmission of light from the sun to the earth, eclipse is formed. Nonluminous body refers to bodies that do not produce their own energy, an example is a moon. The shape of the moon will change as it orbits the earth. During occurrences when half-moon is seen, this clearly means that only half moon is reflected by the sun. Eclipse is categorized into two, lunar and solar eclipse ("Summary Light energy", 2016)A solar eclipse takes place when the moon blocks out all the rays from the sun from reaching the earth. During this occurrence, some parts of the world experience partial darkness while others experience total darkness. For the solar eclipse to happen, the moon has to be between the sun and the earth ("Summary Light energy", 2016).The lunar eclipse-lunar eclipse occurs when the rays from the sun are blocked by from reaching the earth by the moon. During such occurrences, some of the earth region experience total darkness while other experience partly blackout ("Summary Light energy", 2016).Reflection of light refers to the bouncing back of the light once it strikes a surface that is smooth or polished ("Light Absorption, Reflection, and Transmission", 2016).Terminology of reflection of lightReflected ray -is the ray directed outwards from the surface.Angle of incidence- is the angle between the normal ray and the incident rayAn angle of reflection -is the angle between the normal ray and the reflected ray.The normal ray- is the ray perpendicularly to the surface that is polished or smooth.Light refraction.Light has the capability of traveling through various materials. The direction at which light travels can change, the bending or changing of light direction refers to the refraction of light. Refraction of light is likely to happen when there is a bend of light to an optically denser medium from a less dense medium.KeywordsLight-light is a form of energy that is visible to human beings.Colour white colour can be split into light spectrum.Reflection when the light hits an object and bounces back.Refraction- bending of light when it passes from a higher medium to a lesser medium.Translucent-materials that allow light to pass through but you cannot see through them clearly.Opaque.-Materials that do not allow light to pass through it completely.Ray a narrow beam of light.Part B Questions: . [approx 300 words]Interview Date: Time: Place (at childs home, park etc): Childs age: Childs year at school: Childs gender: Tell me about your experience at school? Tell me about your favourit e teacher and the subject she teaches you? What do you recall about science subject in first grade up to third grade?Who is your current science teacher? What is a science like for you? Do you enjoy the science class? What do you find most interesting about science? What is light and where does it come from?Does the sun goes around the earth or the earth goes around the sun? What are some sources of light? Can the light be bend? Can light travel through a wall or dark thing?Draw your shadow on this piece of paper. What is a shadow in your opinion? What causes a shadow? How did you come to figure out about that information regarding shadows?If you want to make an object shadow what are the requirements that you need? You can know when it's daytime because you can see a lot of things like cars animals plant. When it's night time its very difficult to see these things. What do you think is the reason behind that? How does light help human being see things, how is that even possible, wh at is your point of view?When you look in the mirror you will see a reflection of yourself, what causes that to happen? How does the mirror replicate your image?(Thank you for your cooperation and have a good day ahead.)Part C Responses: [approx 700 - 900 words]Science concepts or misconceptions the child holdsHow you know: quote the child, explain misconception link to relevant academic literatureA child holds a misconception about the energy temperature and heat.A child holds a misconception about the energy temperature and heat. Like many other misconceptions of objects producing their own heat, the child said that she always feel warm after putting on a sweater or putting on warm clothes. Childs believe that cold and heat are substance as opposed to being energy. With the child experience with fridge and coolers, they believe that cold can be transferred from one object to another. In relation to heat, here are some of the misconception held by the childs: heat is a subst ance rather than an energy. Some of the substance, when exposed to heat, cannot heat up.Contrary to the misconception held by the child, heat is a form of energy. Heat originates from either the artificial sources or the natural sources. The universe has many light emission objects. The list below contains all things that are able for light emission: sun moon, stars. Artificial sources of light are those light that produced artificially. They are mostly known as the man-made light. These source of light can be categorized into three different sources. Luminescent sources, gas discharge sources, and Incandescent sources.Childs have a misconception about the nature of light, the speed at which light travels image formation and behavior of light and color formationChilds have a misconception about the nature of light, the speed at which light travels image formation and behavior of light and color formation.it is a misconception that light can only be reflected from surfaces that ar e shiny in nature. The child believes that an object cannot absorb and reflect ligh,.it only has the capability of doing one of the two. It is true that all objects do reflects the absorbed light to various degrees. Ones ability to see an object will depend on the reflection of light. The childs had a misconception the light received on earth comes directly from the sun. The truth is that the sun is very far from planet earth. The sun does not heat directly the earth instead, the light from the sun is reflected and absorbed by earth object. The light that is absorbed usually increases the object energy, causing the object to heat up.The child hitches with the light as an entity in space are po...

Design And Design Of Design History - 1343 Words

Design plays a significant role in people lives. Design contains a range of areas such as: architecture, landscape, fashion and graphic etc. Judging from the large number of exhibition, museum and modern building appears in recent year that people seems to put more emphasis on their visual artistic effect and design. Margolin (1992, P105) said, â€Å"The importance of design history has also been increasingly recognized by design professionals†. This means design history is necessary for contemporary designers to study early and use the knowledge to their works. Understanding design history may help designers cultivate the development of actual methods and the ideas may help them to deal with the issues from design (Meirelles isable, 2013). Design history is a process of continuous evolution. Contemporary designers get new and creativity ideas based on the historical link between present and past. They create their own design not only through the reference of history but also according to the design principles and technical research as well. Design history could help contemporary designers getting to the next level due to the artistic appreciation and conceptual be improved. This essay will investigate three different reasons of the significance of design history, which is direct references or borrowing the ideas, know the significance relationships between design and the cultural or religious and be able to have the design concept of sustainable development. It will alsoShow MoreRelatedHistory of Graphic Design1765 Words   |  7 PagesHistory Graphic Design History Graphic Design Similarities of Different Graphic Designs Graphic design is an art that entails visual communication, which tends to combine words, images or even an idea in an effort to bring out some information to an audience. 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Leadership and The Big Five Personality Profile - 3105 Words

Leadership has no universal definition because it is complex, and because leadership is studied in different ways that require different definitions (PH.D. Lussier D.B.A. Achua, 2013). When I define a good leader, I include characteristics such as motivating, influencing, innovative and trustworthy. A leader has many characteristics which they must put to use in order to reach out and impact multiple people in different stages of life. Leaders must be able to communicate well with others in order to convey a message successfully yet still have a good relationship with their followers as to not over use their power. I believe I am a born leader and possess many of these characteristics, some which came naturally and others which I have acquired over the years. Chapter II Discussion When beginning this class I thought I knew it all, I was born a leader and grew up taking on many tasks and roles at a young age, growing up in girl scouts had a huge influence in my life. As class continued on and we began to do self-assessments, I took them honestly and wanted to truly see if I was leadership material or if this thought of becoming a successful leader was just in my head. I reminded myself to be open minded and be excepting to new thoughts and ideas, and not take offense to things that I may do differently than others, but take these things in stride and learn how to improve myself to better an organization. Within the first self-assessment I knew that I was off to aShow MoreRelatedThe Application of the Big Five Model In HR Practice1242 Words   |  5 PagesPsychology Research paper The Application of the Big Five Model In HR Practice Jackie BO YU Advisor: Prof. Rakesh Mittal New York Institute of Technology Abstract This research paper gives a brief introduction of the big five model and applies it into real business work place. Personality has a big influence on how an employee thinks, feels, and behaves when working. 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The United States Vs. The Treaty Of Versailles - 960 Words

â€Å"The United States vs. the Treaty of Versailles† The Treaty of Versailles was a peace settlement between Germany and the Allied Powers signed on June 28, 1919. The Treaty of Versailles officially ended World War 1. However, since the conditions in the treaty were so punitive towards Germany many believe that it was also partly responsible for starting World War 2. Before the treaty was signed President Woodrow Wilson and his opponent in congress, Senator Henry Cabot Lodge debated over the membership in the League of Nations and about the mortality of the treaty. Many debated that the United States should have signed the Treaty of Versailles and joined the League of Nations while others oppose both the treaty and the alliance. I believe that the United States did the right thing by rejecting the Treaty of Versailles, and avoiding the entangling commitments overseas which the alliance would have brought upon us. Correspondingly, Senator Henry Cabot Lodge also held an anti-Versailles position. Senator Lodge viewed the treaty as â€Å"suspicious† and stated more than once that a matter this important should not be rushed. â€Å"My one desire is that not only the Senate, which is charged with responsibility, but that the press and the people of the country should investigate every proposal with the utmost thoroughness and weigh them all carefully before they make up their minds†(Document 1). Lodge acknowledges that treaties are long and serious documents pertaining to the nation andShow MoreRelatedUnit 5 Exam : World War I1315 Words   |  6 Pagesof its allies, conflict arose. Lesson 3: America Joins the War Although World War I started in 1914, the United States did not join the war until three years after in 1917.The effect of the United States joining the war was critical. The extra firepower, assets, and troops of the U.S. tipped the equalization of the war for the Allies. 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Whereas, it is expected that militarily powerful states would win war against their weak adversaries, they have sometimes failed in achieving their d esired political outcomes. This essay endeavors to look into some contributing

Gestalt Psychology Reflection Essay - 624 Words

Gestalt Psychology Reflection Michael A. Perkins PSY310 January 26th, 2015 Dr. Shannon Kelly Gestalt Psychology Reflection The Gestalt psychology movement was fascinating within the time frame in which it started to develop. While other psychological movements strived to boil down psychology in almost simplistic, scientific terms, Gestalt psychology embraced complexities within the consciousness. Gestalt psychologists argued â€Å"that when we look out a window we really see trees and sky, not individual sensory elements such as brightness and hue† (Schultz amp; Schultz, 2011). There is more to what we experience and see that just the simple elements that make these things and experiences up. Gestalt psychology owes much of its†¦show more content†¦Essentially when taken as a whole, this forms the basis of thought that the mind takes events in as a whole instead of breaking them down into measurable or distinct events. The idea is that the whole of an experience has more meaning than the experience when it is broken down. Gestalt psychology is built upon principles of perceptual organization. These are proximity, continuity, similarity, closure, simplicity, and figure/ground (Schultz amp; Schultz, 2011). Proximity is things that appear to be close together and therefore are perceived together in an experience. A personal example of this would be relating certain songs to experiences that occurred. Continuity is best described at experiences that happen within a natural flow of time, such as the experience of going to work which contains getting ready for work and arriving at work. Similarity refers to experiences that that are similar in nature. For example, my perception of all the holidays I spent as a child tends to be perceived as great because of their similarity. Closure refers to our ability to fill in gaps in experiences (Schultz amp; Schultz, 2011). 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The Empty Chair Method is one of the many Gestalt methods. Now, you might be reading this and wonder, â€Å"ok, what is Gestalt.† Here’s a little background on the Gestalt Theory. Gestalt Therapy focuses on insight into gestalts in patients and their relations to the worldRead More Empiricism and Behaviorism Essay1384 Words   |  6 Pagesthe twentieth century, the field of Psychology found itself in a war between two contending theoretical perspectives: Gestalt psychology versus Behaviorism. With its roots within the United States, behaviorists in America were developing a theory that believed psychology should not be concerned with the mind or with human consciousness. Instead, behavior and the actions of humans would be the foremost concern of psychologists. 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The development of a theoretical orientation will influence how a therapist conceptualizes and treats his or her clients. Nevertheless, developing a theoretical orientation can take a significant amount of time, understanding, and self-reflection. Although I have only completed about one year of graduate school IRead MorePSYCHOLOGY MODELS IN PROBLEM SOLVING BEHAVIOURISM Edward L. Thorndike is an American behaviourist1200 Words   |  5 PagesPSYCHOLOGY MODELS IN PROBLEM SOLVING BEHAVIOURISM Edward L. Thorndike is an American behaviourist .He is one of the earliest researchers who are conducted research on problem solving.His thesis ,Animal Intelligence ; An Experimental Study Of Associative Processes In Animals that be published in 1911 ,had been considered as a major contributions in the psychology field.Based on the result findings from the experiment where he locked cats in closed cage .He concluded that ,the cats ability

Pro Imperialism free essay sample

Pro Imperialism First of all, history is survival of the fittest. Basically history of mankind is of stronger people subduing weaker people. We must annex territory otherwise it is in jeopardy of Spanish colonial rule. If we do not annex foreign land someone else will. Cuba is our neighbor. It is a stone’s throw away from the State of Florida. Is it right to ignore the plight of the people of Cuba? They have been fighting for their freedom and independence almost continuously since 1878. The Spanish Empire has committed many unspeakable acts on this island since the fighting began. The Spanish Empire is mistreating our neighbors in Cuba. It is well within our Monroe Doctrine tradition to ask that Spain give up the control of Cuba so that the United States would maintain the proper sphere of influence in the Western Hemisphere. Cuban refugees in South Florida can tell us firsthand how terrible it is to live under the yoke of Spanish rule. We will write a custom essay sample on Pro Imperialism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We, Americans, must help the Cubans so that they can enjoy their freedom. I prefer that America be their protector instead of a ruthless European nation. Besides, having an oversea territory or two will expand our markets. Almost every European power has an oversea colony or two for their economic benefits. Why can’t the United States have one, too? I am not worried about being called ‘hypocrites. ’   The point is that America should not let opportunities slip away when she has a chance to own a territory overseas. When we possess those territories, American goods can be sold there. It’s a win-win situation for all involved. Hawaii and the United States entered into a friendly treaty back in 1875. The agreement was that we buy their sugar without tariff. In exchange, we would have the right to Pearl Harbor. This agreement worked well for both of us. But since 1875, the government leadership in the Hawaiian Kingdom changed. The new queen was not friendly toward the interests of the United States, and it was deemed more appropriate to help the Hawaiians become a republic. And, we did help them become an independent republic in 1893. Now, we’re involved in a possible conflict with Spain. It is possible that we might engage in an epic naval battle with the Spanish fleet in the Philippines. Hawaiian Islands provide us with the perfect coal station for our Navy and supply ships on the way to the Philippines. It is in America’s best interest to annex Hawaii as soon as possible. If we do not act quickly, the British might annex Hawaii. There’s no time to waste. The Filipinos have been fighting against the Spanish rule for some time now. Are we going to help them achieve their independence from Spanish rule? If we deem that they’d be better of being independent, we will assist them. But, if we deem that they’d benefit from being annexed, we might go ahead and add the Philippines to our oversea possessions. Like with the Hawaiians, the Filipinos will benefit from the Christianization of their islands. With the influx of American values, cultures, and language,  we will be doing any country annexed a favor by allowing them into our nations cultural and economic prosperity. Anti-Imperialism America must not be looking for monsters to slay in the world. I am worried that America might become an overbearing power to our Latin neighbors in the future with this precedence in Cuba. What about Hawaii and the Philippines? These island nations are not in the Western Hemisphere, and yet, we are looking into possible annexation. I am afraid that America’s insatiable thirst for territories overseas will make us a monster to other nations. I must warn you that the justice must be foundation of an enduring peace in the world. If we only focus on our best interests, we are not being just toward other nations. I must ask if the Hawaiians in Hawaii felt it was in the best of the Hawaiians to have their country be annexed to the United States. In addition, by annexing the Philippines are we going to help them achieve their independence from Spanish rule? Or, are we going there to replace the Spanish in order to rule the Filipinos? As I mentioned before justice is the founding of long lasting peace. If the Hawaiians feel violated unjustifiably by us, they will resent us for years to come. There won’t be a lasting peace between the United States and the people of Hawaii. I am opposing the idea of annexing oversea countries against their will. Besides, is America going to admit Hawaii and the Philippines to the Union as a state? Conquering people overseas against their will is morally untenable. It’s creating lots of bad karma. In the long run, we will be sorry.

on keeping fit, the shor Essay Example For Students

on keeping fit, the shor Essay Truth or Consequences(on the short story Keeping Fit)Life is a mixture of truths, choices, and consequences. Turning points in a life occur when truths are seen, consequences are realized, and choices are made. It may be a vague insinuation of a truth that has never been seen, or it may be a blunt reality that is forced onto a person. It may lead to a welcome change that is healthy and favorable, or it may lead to an uninvited transformation that is ultimately regretful. Seeing a truth completely causes the realization that society is not as balanced as it appears. In the short story Keeping Fit, Nadine Gordimer shows how a life can be changed by a simple event that sheds light to a simple, if not cruel, truth. The life of the running man was nearly perfect. He had all he wanted and didnt realize the suffering that occurred on the other side of the town. The unforeseen visit to the impoverished part of town forces the running man to recognize the fact that unlike his sheltered life, the world is rarely just and fair. We will write a custom essay on on keeping fit, the shor specifically for you for only $16.38 $13.9/page Order now The life of the running man is one of pleasure and contentment. He is a stereotypical white-man, and fulfills all aspects of the character that was created for him. He is a wealthy broker that has a family, a home and a life free from injustice. In his world, he is free from the pain and suffering that many other people have to suffer. Since most short stories have little character development, it is up to the reader to create the character through hints and actions that the protagonist performs. In this story, through the running mans thoughts and actions while he was trapped, we begin to understand why this event changed him so much. Before the incident with the mob and the poor part of town, he had gotten on with his life by ignoring the fact that there were victims, and not only that, but he hadnt been exposed to those who actually suffered. He was blind to the fact that such a poor state of existence was possible. He constantly reminded himself to never go on the other side of t he highway. When the mob of people uncontrollable swept him into it, it was a shock he wasnt prepared for. The only thoughts that raced through his head were to escape. When he was finally free of the place, he realized not only that there were people who were suffering, but that there was a total lack of justice in that part of town. The police were the ones that were hunting people down and beating them to death. He realized how unfair humanity can be, and how lucky he is to be living the life he living. Breathe. Breathe. Those are the thoughts that are going through the running mans head while he starts his morning jog. He enters the jog casually, because its probably something hes been doing for quite sometime. He jogs by the poor part of town, separated by the four-lane road, knowing that hes never to go on the other side. Not because he knows whats there, but because hes heard things, and knows that white people dont dare enter. When the mob of people suddenly burst from the town, he doesnt know what to expect. He uncontrollably gets caught up with them, and cant get free. He notices another black man that is being beaten by the others. Then, as briefly and as suddenly as it began, the mob leaves, and he finds himself on the other side of the highway, trapped in the slummy, condemned part of town, with a corrugated metal fence preventing him from reaching the town that was comforting to him. His identity was stripped from him, and the only recognition he finds for himself was tha t he was a white-man. His fear was then deepened when the three black people he sees all flee from him. He was in an unknown environment, where lack of identity and lack of knowledge stripped away any remaining sense of dignity and courage he had left. Thankfully, a kind black lady comes to his rescue and offers him shelter. She then provides the escape that he used to get away. Finally, when he arrived at his protected home, he is faced with a decision. He can forget the incident and pretend that it never happened, or he can realize that it is true and learn from it. If he ignored, it would mean that his sheltered life would remain unchanged and that he would still be blind to the fact that there is extreme injustice going on. If he realized what it meant, and chose to remember it, he would be infected with its disease for the rest of his life, although he would then understand what an unjust, inhumane race we are. He decides to live with this event and remember it, even if it is h arder then forgetting about it. It could be said that maybe a mind would not let you forget such a traumatic event, and that may be true, and we see that this man remembers it, painfully. He will be forced to live with the consequences of his event for the rest of his life. In their room, every possession they have reminds him of what the other families dont have, and he feels disgusted by it. He is saturated in so much wealth he feels sick. When the bird is trapped in the wall, and trying to scratch its way out, it reminds him of the event, and he cant face it. He desperately searches for the bird, and tries to think of ways to get it out, but comes up with nothing. Then a sarcastic remark from his wife reminds him of how blind she is. He has to live with this truth now for the rest of his life. This shows significance because it proves that an event that is threatening and hostile can provide a glance into a truth that is otherwise unknown. The jogger feels now as if he has been c heated. All his belongings are worthless to him now, when before he felt so proud about them. He now has to change the way he lives because of an event that he had no control over. It demonstrates that the power of an incident can change a way the person is. .u019c5a92a9d0324fe15ded9208c874a5 , .u019c5a92a9d0324fe15ded9208c874a5 .postImageUrl , .u019c5a92a9d0324fe15ded9208c874a5 .centered-text-area { min-height: 80px; position: relative; } .u019c5a92a9d0324fe15ded9208c874a5 , .u019c5a92a9d0324fe15ded9208c874a5:hover , .u019c5a92a9d0324fe15ded9208c874a5:visited , .u019c5a92a9d0324fe15ded9208c874a5:active { border:0!important; } .u019c5a92a9d0324fe15ded9208c874a5 .clearfix:after { content: ""; display: table; clear: both; } .u019c5a92a9d0324fe15ded9208c874a5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u019c5a92a9d0324fe15ded9208c874a5:active , .u019c5a92a9d0324fe15ded9208c874a5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u019c5a92a9d0324fe15ded9208c874a5 .centered-text-area { width: 100%; position: relative ; } .u019c5a92a9d0324fe15ded9208c874a5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u019c5a92a9d0324fe15ded9208c874a5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u019c5a92a9d0324fe15ded9208c874a5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u019c5a92a9d0324fe15ded9208c874a5:hover .ctaButton { background-color: #34495E!important; } .u019c5a92a9d0324fe15ded9208c874a5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u019c5a92a9d0324fe15ded9208c874a5 .u019c5a92a9d0324fe15ded9208c874a5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u019c5a92a9d0324fe15ded9208c874a5:after { content: ""; display: block; clear: both; } READ: The Rise Of Adolf Hitler EssayThe running mans turning point in his life was when he entered the poor part of town. It changed him from a person who took everything for granted into a person who knew that humanity could be brutally unfair and unjust. He lived a sheltered life and was a typical white-collar worker who had everything he needed. Through this event, he realized that everything he had he took for granted, and that so many people were dying for no reason. The police were murdering their own people. He made a choice to remember this event and apply it to his life, and he then had to deal with the consequences. It proved to be significant and showed that a person who thinks they are strong and wise, can be proven otherwise.

Coca-Cola / Pespi Business Case Hbs Essay Example

Coca-Cola / Pespi Business Case Hbs Essay Question 1 : Why has the soft drink business been so profitable ? An industry analysis through Porter’s Five Forces reveals that market forces are favourable for profitability. Both concentrate producers and bottlers are profitable. The industry is already vertically integrated to some extent ( § â€Å"Bottler consolidation and spin-off p8). That’s why we sometimes will not distinguish concentrate producers and bottlers. However, we have to keep in mind that relations between concentrate producer and bottlers were often strained. Moreover, in terms of operating profit/sales (exhibit 4 p18), during the period 1980-2004, we can notice that concentrate producer – Coca-Cola company – earned between 21% and 37,1% whereas its largest bottler – Coca Cola Enterprise – only earned between 4,3% and 8,6%. Rivalry : We could characterize the soft drink market as an oligopoly, or even a duopoly between Coke and Pepsi, resulting in positive economic profits. There was tough competition between Coke and Pepsi for market share, and this occasionally hampered profitability – especially for the bottlers. But on the whole, the carbonated soft drink industry remained very profitable. Moreover, nothing contributes as much to the present-day success of the Coca-Cola Company (respectively Pepsi) than Pepsi (respectively Coca-Cola Company). It’s a stimulating competition. But then, came the private label brands ! See question 2 below. Susbstitutes : Other beverages, from bottled water to teas, became more popular. Coke and Pepsi responded by expanding their offerings, through alliances (e. g. Coke and Nestea), acquisitions (e. . Coke and Minute Maid), and internal product innovation capturing the value of increasingly popular substitutes internally. ( § The Cola wars begin p7). Power of suppliers : If sugar became too expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. There are generally a lot of cans companies who are competing for one contract with one bottler. Cans suppliers have very little power. ( § Suppliers to concentrate producer an d bottlers – p5). Power of buyer : We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Supermarkets, the principal customer for soft drink makers, were a highly fragmented industry. Wal-Mart, on the other hand, had much more bargaining Power. They want to bargain directly with the concentrate producers. This contributes to de degradation of the relation between the concentrate producers and the bottler. ( § Evolving structures and strategies p13)? Only buyers with dominant power were fast food outlets but fortunately, they accounted for less than 20% of total soft drink sales. Barriers to entry : New Concentrate producers would need to overcome the tremendous marketing muscle and market presence of Coke, Pepsi, and a few others although the concentrate producer industry is not very capital intensive, other barriers would prevent entry. Coke and Pepsi are Global Brand †¦ even if the products themselves are not all the time as global as we can think (e. g. Coca Cola’s local products in Japan, Dasani bottled water in USA). Question 2 : What has been the effect of the rivalry on profits ? During the 1960’s and 70’s Coke and Pepsi concentrated on a differentiation and advertising strategy. The â€Å"Pepsi Challenge† in 1974 was a prime example of this strategy. However during the early 1990’s bottler’s of Coke and Pepsi employed low priced strategies in the supermarket channel in order to compete with private label (store brands). In the late 90’s decided to abandon the price war, which was not doing industry any good by raising the prices. Indeed, price wars, even combined with low-cost strategies had driven soda price down to the point where bottlers couldn’t get a decent return on supermarket sales (also because the concentrate prices rose). Bottlers then shifted course (both CCE and PBG) and increased their retail price †¦ consumers balked, sales volume dipped and finally, concentrate makers saw their profits drop as a result ! ( § Evolving structures and strategies – p12). Question 3 : How can Pepsi and Coke sustain profits in the future ? Coke can Pepsi can sustain their profits in the industry because of the following reasons: No new threats from new competition : when there is a threat, as when the beverages from bottled water to teas became more popular, Coke and Pepsi diversified into non–carbonated drinks to counter the flattening demand in the carbonated drinks. This can moreover provide diversification options and an opportunity to grow. Coke and Pepsi have been in the business long enough to accumulate great amount of brand equity which can sustain them for a long time and allow them to use the brand equity when they diversify their business. Per capita consumption in the emerging economies is very small compared to the US market so there is huge potential for growth. However, internationalization strategies can be risky. During the 1960s, Coke focused primarily on overseas markets, apparently basing its strategy on the assumption that domestic CSD consumption was approaching a saturation point. Pepsi, meanwhile, battled Coke aggressively in the United States, and double its US share between 1950 and 1970. Diversification and vertical integration often make internationalisation possible. According to Levitt, we should however not focus on local needs but more on homogenous market needs above all. See discussion section below †¦ Discus sion about the globalization of markets The article of professor Levitt is â€Å"provocative†. He argues that modern communication technologies are creating homogeneous market needs, while manufacturing are increasing the benefits of scale. Accordingly, truly global strategies will be able to use low prices to sweep all competitors still focused on local needs †¦ for all that the quality remains. Coca-Cola seems to be really exemplar of the trend. We can read this in the case : â€Å"the bottling process involve high-speed production lines that are interchangeable only for products pf similar type and packages of similar size†. American academics (Gerry Wind and Susan Douglas) warn of the â€Å"Myth of Globalisation†. If we take Coco-Cola we shouldn’t forget to mention that they sometimes adapt to country needs : Coca-Cola is selling local product in Japan alongside its classic Coke. As far as the Dasani bottled water is concerned, if it’s a success in the USA, it’s a failure in Europe. Nevertheless, Prof. Levitt admits it can happen : Global corporation will accept and adjust to differences only reluctantly, only after testing their immutability, after trying in various ways to circumvent and reshape them. Some countries, not all, are becoming richer. Consumers of these countries become less price-sensitive and more ready to spend on indulging their local tastes. Finally, we should also mention that between the two poles of global and local, there is a third position : regional. What we often call global †¦ is just intra-regional. The holy grail is perhaps not to know one everything about only one great thing, but rather to isolate a few standardized markets, some region. We can see that prof. Levitt is sometimes more reserved : â€Å"I do not advocate the systemic disregard or national differences†. However, this way of thinking implies two great things : a breakthrough innovation and a matchless ambition : indeed, supposing that we can never suppose that the customer is a king who knows his own wishes implies to create and keep a customer †¦ what a project ! Based on â€Å"Key debate : Global, Local or Regional – Exploring Corporate strategy – G. Johnson, K. Scholes, R. Whittington – 8th Edition

Tips For Writing a Sample College Board Essay Prompt

Tips For Writing a Sample College Board Essay PromptA sample college board essay prompt can help you get going on writing a great college essay and makes your research much easier. Though you will need to do some research on the right essay topic before you begin writing, this can help you in avoiding most of the common mistakes that cause students to give up before they start.The first thing you will want to think about when getting a college essay prompt is what you want to write about. Is it a question? A problem? Maybe an argument?Once you know what you want to say, you can start thinking about your college essay prompt. This will require a bit of effort because you have to write about something that interest you, as well as something that will be relevant to your major. Think about the information you learned in your course, or what you have read in books, journals, newspapers, or magazines.The most common error in essay writing is to fail to do enough research. When you want to answer a question, do not just say 'yes'no'. By doing this, you miss out on a chance to tell the reader what you know about the subject.The second most important thing to remember is that you should not just tell the reader what they don't already know. Writing an essay for college is not just about giving facts and figures. It's also about persuading your readers. By doing this, you will strengthen your argument and persuade your reader to consider what you have to say.The third tip for writing a college essay prompt is to keep it short. One page is often enough to convince a reader that you have taken the time to get an idea, and that you are not just talking for the sake of talking. In fact, using a four-pager is recommended as a guide in writing your own college essay prompt.These tips can help you get started on your research into writing a sample college essay prompt. Take the time to brainstorm about the topic, and then focus on writing about what interests you. Doing this w ill allow you to add your own story to the study of the topic, which can make all the difference when you come to write your essay.

Dialectical Behaviour Therapy

Dialectical Behaviour Therapy Dialectical Behaviour Therapy (DBT) is a multimodal treatment model developed by Marsha Linehan, an American clinical psychologist, in the early 1980s (Palmer, 2002; Neacsiu, Ward-Ciesielski, Linehan, 2012; Linehan, 1993a).Advertising We will write a custom research paper sample on Dialectical Behaviour Therapy specifically for you for only $16.05 $11/page Learn More DBT is based on the principles and strategies of an early treatment known as cognitive-behavioural therapy (CBT) and was originally intended for individuals presenting with suicidal symptoms (Linehan, 1993b). DBT replaced CBT in the treatment of suicidal individuals because the latter’s strategies had failed since most clients responded to treatment by withdrawing or attacking the therapist. Moreover, counselor experienced a variety of difficulties with the use of CBT in treating suicidal clients, especially, the competing priorities concerning the need to decrease suicidality, teaching the clients new behavioral skills, and managing distress among the clients (Neacsiu et al., 2012; Linehan, 1993b). DBT is designed to provide a comprehensive approach to treating suicidal clients, such as people who are suffering from borderline personality disorder (BPD). The treatment is based on theoretical premises and the principles of validation, acceptance, and mindfulness (Feigenbaum, 2007; Swales, 2009; Wix, 2003). Apart from borderline personality disorder (BPD), DBT has also been used in the treatment of anxiety, posttraumatic stress disorder (PTSD), self-destructive behaviors, impulsive behaviors, and alcohol/drug problems (Feigenbaum, 2007). This paper summarizes different aspects of DBT the major concepts and premises, means of assessment, goal setting, processes, and applicability. The Philosophical Elements of DBT There are three major philosophical elements that underlie DBT including dialectics, Zen Buddhism, and behavioural science (Palmer, 2002; Neacsiu et al., 2012). The basic element of DBT in relation to behavioural science is cognitive-behavioural therapy. DBT is based on the therapeutic techniques of CBT, which emphasize on self-monitoring and collaborative efforts from both the client and the therapist (Palmer, 2002). However, it is important to note that some aspects of CBT are not effective in addressing the problems present among suicidal clients. In order to address the challenges associated with behavioural science approaches such as CBT in the treatment of individuals with BPD, the DBT approach incorporates the principles of Zen.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Here, the Zen philosophy encourages people to forego their ideas regarding their view of reality, and focus on the current moment through acceptance, self-validation, and tolerance. From the Zen perspective, the world is perfect as it is and each moment of reality should be accepted without judgment (Robins et al., 2004). This principle is incorporated into the mindfulness component of DBT, which emphasizes on the need for patients to intentionally live in the present moment without judging, rejecting, or getting attached to the moment (Linehan, 1993b). On the other hand, counselors and their BPD clients will recognize that putting acceptance and change together in any treatment session is very difficult. Therefore, DBT incorporates the dialectical element, which emphasizes on the importance of synthesizing opposites. Here, dialectics is a very important component of DBT, especially in dealing with multi-problem clients, because it allows them to initiate behavioural change by means of acceptance and self-validation (Neacsiu et al., 2002). The dialectical philosophy encourages clients to take a holistic look at different perspectives, encapsulate opposites, and move on continuously. Dialectical Behaviour Therapy Assumptions Alongs ide the philosophical elements of DBT identified in the foregoing discussions, the treatment involves a number of assumptions about the client and the counselor. On the part of the client, DBT assumes that the clients are capable of doing their best to solve their problems. Furthermore, the therapist assumes that the clients cannot fail in the DBT treatment. Additionally, there is the assumption that the clients may not be the source of all the problems they are facing, but they must be willing to solve them either way. Most importantly, the therapy assumes that the lives of people suffering from BPD are unbearable, and therefore, the clients must be motivated to change their lives for the better (Neacsiu et al., 2012; Kliem, Kroger, Kosfelder, 2010). About the therapist and the therapy itself, it is presumed that the counselor has a responsibility in caring and helping the clients to change their ways and achieve their goals in life. Moreover, the therapist must conduct DBT with u tmost clarity, precision, and compassion while ensuring that the therapeutic relationship with the clients exemplifies a real interaction between equals.Advertising We will write a custom research paper sample on Dialectical Behaviour Therapy specifically for you for only $16.05 $11/page Learn More Further, it is presumed that the principles of behaviour apply to the therapist in the same way they apply to clients. On the other hand, the therapist needs support in caring and helping the clients suffering from BPD. Other overarching assumptions imply that the therapist can fail in delivering DBT and the treatment can fail even without the therapists fault (Linehan, 1993a; Miller, Rathus, Linehan, 2007). Theoretical Foundations of DBT The biosocial theory of borderline personality disorder informs the dialectical behaviour therapy. The theory hypothesizes that BPD arises when an emotionally-vulnerable person interacts with an invalidating environment (Lineha n, 1993a; Swales, 2009; Palmer, 2002). Emotional vulnerability refers to instances where an individual reacts excessively to less harmful stressors and takes long time to regain baseline emotions after the stressor is removed (Swales, 2009). When a growing child is exposed to an invalidating environment, it is probable that s/he will not have the opportunity to understand his/her personal feelings and experiences. Besides, this child may not be able to relate his/her responses to particular events in the real world as he/she lacks the support of the others in solving or coping with difficult/stressful situations, most especially when none acknowledges the problems associated with such situations (Huss Baer, 2007). Consequently, the child turns to the immediate environment for answers regarding his/her problems, but the environment may limit the demands that she makes on the significant others. In the long run, the child may begin hoping to gain acceptance from others as well as dev elop extreme emotions to make others to acknowledge her experiences. An obvious consequence of this erratic emotional response is that it prevents the child from understanding and controlling specific emotions. Furthermore, the child may not achieve emotion modulation because the situation does not allow her to acquire the necessary skills (Crowell et al., 2009). Overall, the child slips into a state of emotional dysregulation, which upon interacting with the invalidating environment, leads to Borderline Personality Disorder (BPD). Therefore, based on this theory, DBT is designed to help borderline patients to recover emotional control under validating environments.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Means of Assessment/BPD Diagnosis Emotional dysregulation in a growing child can interact with the invalidating environment to cause BPD. As a result, emotional dysregulation is a central feature in the development of BPD (Neacsiu et al., 2012; Linehan, 1993a; Linehan, Bohus, Lynch, 2007). From a DBT perspective, emotions are considered as complex involuntary responses to both the internal and external environments. In DBT, such emotional responses are categorized into various subsystems, important to treatment because they are the main targets of different emotion regulation processes of DBT. These subsystems include emotional vulnerability to cues, triggers, response tendencies, nonverbal and verbal expressive actions/responses, and secondary emotions, which interact in different ways to produce a particular pattern of emotions. Therefore, one can assess emotion dysregulation by examining the way an individual alters or controls various subsystems of responses under average or no rmal conditions. Emotion dysregulation is characterized by excessive negative affect, irrational thoughts, impulsive emotional behaviours, dissociation under stress, and difficulties in controlling physiological arousal and in undertaking non-mood-dependent activities (Linehan et al., 2007). Various self-destructive behaviours, dysfunctional behaviours, and maladaptive responses are important indicators of emotion dysregulation. Goal Setting in DBT In DBT, goals for treatment are set through collaborative efforts involving both the therapist and the client. However, the therapist plays a major role in modifying the clients’ goals to fit into the treatment model. Here, a treatment target hierarchy is used in determining the problem focus in each treatment session. In most cases, the therapist gives the highest priority to addressing suicidal and self-injurious behaviours among the clients. These behaviours are commonly referred to as out-of-control and usually categorized into life-interfering, life-threatening, and severe quality-of-life-interfering behaviours. Once a client has achieved stability and control over these dysfunctional behaviours, then the therapy focuses on activities aimed stabilizing the clients’ emotions and alleviating trauma. Further, the therapy moves to activities that increase the clients’ self-respect and decreasing problems that cab interfere with the clients’ ability to achieve personal goals. Finally, the therapy proceeds to resolving the clients’ experiences and feelings of incompleteness (Koerner Linehan, 1992; Kliem et al., 2010). Moreover, it is imperative for the therapy to address various secondary targets, such as inhibited behavioural patterns, which may interfere with the progress made in treatment. Processes and Specific Techniques in DBT The main objectives of DBT are to enhance the clients’ capabilities and motivate them accordingly achieved by increasing the clients’ set of skilled behaviors, generalizing the learned behaviours to the natural environment, improving the clients’ motivation, reducing dysfunctional behaviours and eliminating their reinforcements, reinforcing effective behaviors and increasing the therapists’ motivation and capabilities. These functions of DBT are further supported by four major modes of treatment, which include individual psychotherapy, skills training group therapy, consultation teams, and phone coaching. On the other hand, DBT focuses on problem-solving by means of validation and dialectical strategies. Therefore, the treatment involves specific techniques such as change strategies, validation strategies, dialectical strategies, communication strategies, and case management strategies (Neacsiu et al., 2012). Moreover, these broad categories involve more specific processes and techniques of handling borderline clients. There are many treatment techniques borrowed from CBT, such as targeting, attention t o in-session behaviours, chain analysis, opposite action, and observing limits (Linehan, 1993a; Dimeff Linehan, 2001). Applicability DBT is the most widely investigated psychosocial model of treatment for BPD. A myriad of studies have tested the efficacy of DBT in resolving different symptoms associated with BPD in a variety of populations and settings. In studies involving highly suicidal patients, the researchers found out that DBT was effective in resolving a number of dysfunctional and maladaptive behaviours such as suicide including some cases of severe suicidal behaviors and self-jury among the participants as compared to treatment as usual (TAU). Furthermore, it has been shown in these studies that the tendency to use psychiatric facilities was less among BPD clients who had been treated using the DBT approach (Neacsiu et al., 2012; Bedics, Atkins, Comtois, Linehan, 2011; Pistorello et al., 2012; Harned et al., 2009; Iverson, Shenk, Fruzzetti, 2009). On the other hand, the effectiveness of DBT has been investigated in the treatment of other psychosocial issues, and there are promising results, particularly in treating anxiety, substance abuse, eating disorders, ADHD, and treatment-resistant depression (Rizvi, Steffel, Carson-Wong, 2012). References Bedics, J. D., Atkins, D. C., Comtois, K. A., Linehan, M. M., (2012). Treatment differences in the therapeutic relationship and introject during a 2-year randomized controlled trial of dialectical behaviour therapy versus nonbehavioural psychotherapy experts for borderline personality disorder. Journal of Consulting and Clinical Psychology, 80(1), 66-77. Crowell, S. E., Beauchaine, T. P., Linehan, M. M. (2009). A biosocial developmental model of borderline personality: Elaborating and extending Linehan’s theory. Psychological Bulletin, 135, 495-510. Dimeff Linehan, M. M. (2001). Dialectical behaviour therapy in a nutshell. California Psychologist, 34, 10-13. Feigenbaum, J. (2207). Dialectical be haviour therapy: An increasing evidence base. Journal of Mental Health, 16(1), 51-60. Harned, M. S., Chapman, A. L., Dexter-Mazza, E. T., Murray, A., Comtois, K. A., Linehan, M. M. (2009). Treating co-occurring Axis I disorders in recurrently suicidal women with borderline personality disorder: A 2-year randomized trial of dialectical behaviour therapy versus community treatment by experts. Personality Disorders: Theory, Research, and Treatment, 5(1), 35-45. Huss, D. B., Baer, R. A. (2007). Acceptance and change: The integration of mindfulness-based cognitive therapy into ongoing dialectical behaviour therapy in a case of borderline personality disorder with depression. Clinical Case Studies, 6(1), 17-33. Iverson, K. M., Shenk, C., Fruzzetti, A. E. (2009). Dialectical behaviour therapy for women victims of domestic abuse: A pilot study. Professional Psychology: Research and Practice, 40(3), 242-248. Kliem, S., Kroger, C., Kosfelder, J. (2010). Dialectical behaviour therapy for b orderline personality disorder: A meta-analysis using mixed effects modeling. Journal of Consulting and Clinical Psychology, 78(6), 936-951. Koerner, K., Linehan, M. M. (1992). Integrative therapy for borderline personality disorder: Dialectical behaviour therapy. In J. C. Norcross (Ed.). Handbook of Psychotherapy integration (pp. 433-459). New York, NY: Basic Books. Linehan, M. M. (1993a). Cognitive-behavioural treatment of borderline personality disorder. New York, NY: Guilford. Linehan, M. M. (1993b). Skills training manual for treating borderline personality disorder. New York, NY: Guilford. Linehan, M. M., Bohus, M., Lynch, T. (2007). Dialectical behaviour therapy for pervasive emotion dysregulation: Theoretical and practical underpinnings. In J. Gross (Ed.), Handbook of emotion regulation (pp. 581-605). New York, NY: Guilford. Miller, A. L., Rathus, J. H., Linehan, M. M. (2007). Dialectical behaviour therapy with suicidal adolescents. New York, NY: Guilford. Neacsiu, A. D., Ward-Ciesielski, E. F., Linehan, M. M. (2012). Emerging approaches to counseling intervention: Dialectical behaviour therapy. The Counseling Psychologist, 40(7), 1003-1032. Palmer, R. L. (2002). Dialectical behaviour therapy for borderline personality disorder. Advances in Psychiatric Treatment, 8(1), 10-16. Piatorello, J. Fruzzetti, A. E., MacLane, C., Gallop, R., Iverson, K. M. (2012). Dialectical Behaviour therapy (DBT) applied to college students: A randomized clinical trial. Journal of Consulting and Clinical Psychology. Advance Online Publication. Rizvi, S. L., Steffel, L. M., Carson-Wong, A. (2012). An overview of dialectical behavioral therapy for professional psychologists. Professional Psychology: Research and Practice. Advance Online Publication. Robins, C. J., Schmidt, Linehan, M. M. (2004). Dialectical behaviour therapy: Synthesizing radical acceptance with skillful means. In S. C. Hayes, V. M. Follette, M. M. Linehan (Eds.), Mindfulness and acceptance: Expanding t he cognitive-behavioural tradition (pp. 30-44). New York, NY: Guilford. Swales, M. A. (2009). Dialectical behaviour therapy: Description, research and future directions. The International Journal of Behavioral Consultation and Therapy, 5(2), 164-177. Wix, S. (2003). Dialectical behaviour therapy observed. The British Journal of Forensic Practice, 5(2), 3-7.