The analysis of the non-store retailing sector in the UK Essay

The analysis of the non-store retailing sector in the UK - Essay Example Political Environment In the former years, the retail sector was recorded to fall significantly although the non-store retail sector was identified to grow with record hikes. One of the fundamental reasons was the fluctuations in the political environment of the UK. This depicts that political factors have a significant influence on retailing sector of UK but has a minimum affect on the non-store retailing sector. Economical Environment The economic factors have a significant impact on non-store retailing sector. The current trend in the economic environment of UK is identified to have rising tax rates by 20%, decreasing employment rates as well as increasing inflation that can cause significant turmoil to the venture in terms of fluctuating demands. Social Environment The social indicators of the UK depict to support the non-store retail segment to a large extent. The current trend in the industry reveals that shoppers are increasingly tending to consume products/services through non-store channels developing UK retail market to be among the largest online markets of the world. (Pinnington, 2011). Technological Environment The non-store retailing sector is largely depended on the technological factors in terms of internet marketing and machineries that support vending out of stores. Currently, the technology industry in UK is witnessed to grow significantly that in turn provides substantial support and opportunities to the non-store retail business (Robinson, 2010). 1.1.2. Product Feasibility: SWOT Analysis Strengths: Are available at cheaper rates than hardbacks Convenient while travelling and are also referred to as travel books (Shaffer & O'Donnell, 2011) Weaknesses: These products have a significant demand among individual customers but are no t quite favoured by library customers Are considered to have inefficient quality assurance in comparison to hardbacks (Shaffer & O'Donnell, 2011) Opportunities: Increasing demand for cheap products in the book publishing industry Lower production cost in comparison to hardbacks Can be distributed through various channels rather than only through retail stores (Shaffer & O'Donnell, 2011) Threats: The rising significance and demand for e-books are notably among the biggest threats of the paperbacks

Case study-essay Essay Example | Topics and Well Written Essays - 750 words

Case study- - Essay Example This leads to the production of the products to the markets while they target a special group. For example, the company is aware that the sick or the people who have health ailments take organic tea makes them come up the organic and maintain the company produce more tea making the group depend on them an remain as costumers. The company also supplied the products to hotels, to learning institution and the shops that market tea. The marketing director explains that the company is much better in the sense that the regulars stick with their products each time they would buy. The Numi tea organization treats the customers with a better option therefore; they had to develop a new market that would target another group of customers. The marketing manager of the group explains that the company’s major customer are the youth since the company mostly sold the products at the learning institutions and the prices were cheaper that all the students could afford. The management of the com pany is trying to come up with ways that they would come up with the best skill that will convince the people from different age groups such as the old. The tea product from Numi explains why the people keep asking at the coffee shops and the restaurants. This happens after a person tastes the tea in the sense that they go ahead and asks where they can obtain the tea or how to come up with tea. The advertisement of the company is all over Facebook and Twitter making the product grows fast across United States of America. Numi’s relationship with its customers The relationship with the producers in Numi is dismal in that they need to come up with a better way of relating the two parties. To Numi the consumers are better than the producers are because the concern on the producers is. Marketing relate well with the consumers since they have to convince the consumers on how to purchase the products frequently and have to buy their tea but not from another company. The company goe s miles ahead to advertise through various available means such as the internet and through the restaurants and coffee shops or the cafes. The producers’ collies with the company and the achievement of the company will eventually lead to the achievement of the producers. Technology and its relations with customers The company has adapted the current technology since they look up for better ways that will attract more customers to adept to their product. Currently Numi uses the tea products and the necessary skill that will lead to development of the tea company. For example, Numi takes advantage of the numerous populations that access the internet. This stimulates the management of the company in the sense that the company advertises its product online and the information get across numerous people. The company has taken advantage of the social media on the internet such as Twitter and Facebook. The company uses these social sites for the advertisements since numerous people across the world access them frequently. However, the management needs to come up with better ideas such as the creating of free posters and post them online or back their services by introducing other services such as the free deliveries. This service will encourage even customers from far countries or states to access the products. Suggestion on methods of data collection Several data collection methods For easy running