on keeping fit, the shor Essay Example For Students

on keeping fit, the shor Essay Truth or Consequences(on the short story Keeping Fit)Life is a mixture of truths, choices, and consequences. Turning points in a life occur when truths are seen, consequences are realized, and choices are made. It may be a vague insinuation of a truth that has never been seen, or it may be a blunt reality that is forced onto a person. It may lead to a welcome change that is healthy and favorable, or it may lead to an uninvited transformation that is ultimately regretful. Seeing a truth completely causes the realization that society is not as balanced as it appears. In the short story Keeping Fit, Nadine Gordimer shows how a life can be changed by a simple event that sheds light to a simple, if not cruel, truth. The life of the running man was nearly perfect. He had all he wanted and didnt realize the suffering that occurred on the other side of the town. The unforeseen visit to the impoverished part of town forces the running man to recognize the fact that unlike his sheltered life, the world is rarely just and fair. We will write a custom essay on on keeping fit, the shor specifically for you for only $16.38 $13.9/page Order now The life of the running man is one of pleasure and contentment. He is a stereotypical white-man, and fulfills all aspects of the character that was created for him. He is a wealthy broker that has a family, a home and a life free from injustice. In his world, he is free from the pain and suffering that many other people have to suffer. Since most short stories have little character development, it is up to the reader to create the character through hints and actions that the protagonist performs. In this story, through the running mans thoughts and actions while he was trapped, we begin to understand why this event changed him so much. Before the incident with the mob and the poor part of town, he had gotten on with his life by ignoring the fact that there were victims, and not only that, but he hadnt been exposed to those who actually suffered. He was blind to the fact that such a poor state of existence was possible. He constantly reminded himself to never go on the other side of t he highway. When the mob of people uncontrollable swept him into it, it was a shock he wasnt prepared for. The only thoughts that raced through his head were to escape. When he was finally free of the place, he realized not only that there were people who were suffering, but that there was a total lack of justice in that part of town. The police were the ones that were hunting people down and beating them to death. He realized how unfair humanity can be, and how lucky he is to be living the life he living. Breathe. Breathe. Those are the thoughts that are going through the running mans head while he starts his morning jog. He enters the jog casually, because its probably something hes been doing for quite sometime. He jogs by the poor part of town, separated by the four-lane road, knowing that hes never to go on the other side. Not because he knows whats there, but because hes heard things, and knows that white people dont dare enter. When the mob of people suddenly burst from the town, he doesnt know what to expect. He uncontrollably gets caught up with them, and cant get free. He notices another black man that is being beaten by the others. Then, as briefly and as suddenly as it began, the mob leaves, and he finds himself on the other side of the highway, trapped in the slummy, condemned part of town, with a corrugated metal fence preventing him from reaching the town that was comforting to him. His identity was stripped from him, and the only recognition he finds for himself was tha t he was a white-man. His fear was then deepened when the three black people he sees all flee from him. He was in an unknown environment, where lack of identity and lack of knowledge stripped away any remaining sense of dignity and courage he had left. Thankfully, a kind black lady comes to his rescue and offers him shelter. She then provides the escape that he used to get away. Finally, when he arrived at his protected home, he is faced with a decision. He can forget the incident and pretend that it never happened, or he can realize that it is true and learn from it. If he ignored, it would mean that his sheltered life would remain unchanged and that he would still be blind to the fact that there is extreme injustice going on. If he realized what it meant, and chose to remember it, he would be infected with its disease for the rest of his life, although he would then understand what an unjust, inhumane race we are. He decides to live with this event and remember it, even if it is h arder then forgetting about it. It could be said that maybe a mind would not let you forget such a traumatic event, and that may be true, and we see that this man remembers it, painfully. He will be forced to live with the consequences of his event for the rest of his life. In their room, every possession they have reminds him of what the other families dont have, and he feels disgusted by it. He is saturated in so much wealth he feels sick. When the bird is trapped in the wall, and trying to scratch its way out, it reminds him of the event, and he cant face it. He desperately searches for the bird, and tries to think of ways to get it out, but comes up with nothing. Then a sarcastic remark from his wife reminds him of how blind she is. He has to live with this truth now for the rest of his life. This shows significance because it proves that an event that is threatening and hostile can provide a glance into a truth that is otherwise unknown. The jogger feels now as if he has been c heated. All his belongings are worthless to him now, when before he felt so proud about them. He now has to change the way he lives because of an event that he had no control over. It demonstrates that the power of an incident can change a way the person is. .u019c5a92a9d0324fe15ded9208c874a5 , .u019c5a92a9d0324fe15ded9208c874a5 .postImageUrl , .u019c5a92a9d0324fe15ded9208c874a5 .centered-text-area { min-height: 80px; position: relative; } .u019c5a92a9d0324fe15ded9208c874a5 , .u019c5a92a9d0324fe15ded9208c874a5:hover , .u019c5a92a9d0324fe15ded9208c874a5:visited , .u019c5a92a9d0324fe15ded9208c874a5:active { border:0!important; } .u019c5a92a9d0324fe15ded9208c874a5 .clearfix:after { content: ""; display: table; clear: both; } .u019c5a92a9d0324fe15ded9208c874a5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u019c5a92a9d0324fe15ded9208c874a5:active , .u019c5a92a9d0324fe15ded9208c874a5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u019c5a92a9d0324fe15ded9208c874a5 .centered-text-area { width: 100%; position: relative ; } .u019c5a92a9d0324fe15ded9208c874a5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u019c5a92a9d0324fe15ded9208c874a5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u019c5a92a9d0324fe15ded9208c874a5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u019c5a92a9d0324fe15ded9208c874a5:hover .ctaButton { background-color: #34495E!important; } .u019c5a92a9d0324fe15ded9208c874a5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u019c5a92a9d0324fe15ded9208c874a5 .u019c5a92a9d0324fe15ded9208c874a5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u019c5a92a9d0324fe15ded9208c874a5:after { content: ""; display: block; clear: both; } READ: The Rise Of Adolf Hitler EssayThe running mans turning point in his life was when he entered the poor part of town. It changed him from a person who took everything for granted into a person who knew that humanity could be brutally unfair and unjust. He lived a sheltered life and was a typical white-collar worker who had everything he needed. Through this event, he realized that everything he had he took for granted, and that so many people were dying for no reason. The police were murdering their own people. He made a choice to remember this event and apply it to his life, and he then had to deal with the consequences. It proved to be significant and showed that a person who thinks they are strong and wise, can be proven otherwise.

Coca-Cola / Pespi Business Case Hbs Essay Example

Coca-Cola / Pespi Business Case Hbs Essay Question 1 : Why has the soft drink business been so profitable ? An industry analysis through Porter’s Five Forces reveals that market forces are favourable for profitability. Both concentrate producers and bottlers are profitable. The industry is already vertically integrated to some extent ( § â€Å"Bottler consolidation and spin-off p8). That’s why we sometimes will not distinguish concentrate producers and bottlers. However, we have to keep in mind that relations between concentrate producer and bottlers were often strained. Moreover, in terms of operating profit/sales (exhibit 4 p18), during the period 1980-2004, we can notice that concentrate producer – Coca-Cola company – earned between 21% and 37,1% whereas its largest bottler – Coca Cola Enterprise – only earned between 4,3% and 8,6%. Rivalry : We could characterize the soft drink market as an oligopoly, or even a duopoly between Coke and Pepsi, resulting in positive economic profits. There was tough competition between Coke and Pepsi for market share, and this occasionally hampered profitability – especially for the bottlers. But on the whole, the carbonated soft drink industry remained very profitable. Moreover, nothing contributes as much to the present-day success of the Coca-Cola Company (respectively Pepsi) than Pepsi (respectively Coca-Cola Company). It’s a stimulating competition. But then, came the private label brands ! See question 2 below. Susbstitutes : Other beverages, from bottled water to teas, became more popular. Coke and Pepsi responded by expanding their offerings, through alliances (e. g. Coke and Nestea), acquisitions (e. . Coke and Minute Maid), and internal product innovation capturing the value of increasingly popular substitutes internally. ( § The Cola wars begin p7). Power of suppliers : If sugar became too expensive, the firms could easily switch to corn syrup, as they did in the early 1980s. There are generally a lot of cans companies who are competing for one contract with one bottler. Cans suppliers have very little power. ( § Suppliers to concentrate producer an d bottlers – p5). Power of buyer : We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coca-Cola / Pespi Business Case Hbs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Supermarkets, the principal customer for soft drink makers, were a highly fragmented industry. Wal-Mart, on the other hand, had much more bargaining Power. They want to bargain directly with the concentrate producers. This contributes to de degradation of the relation between the concentrate producers and the bottler. ( § Evolving structures and strategies p13)? Only buyers with dominant power were fast food outlets but fortunately, they accounted for less than 20% of total soft drink sales. Barriers to entry : New Concentrate producers would need to overcome the tremendous marketing muscle and market presence of Coke, Pepsi, and a few others although the concentrate producer industry is not very capital intensive, other barriers would prevent entry. Coke and Pepsi are Global Brand †¦ even if the products themselves are not all the time as global as we can think (e. g. Coca Cola’s local products in Japan, Dasani bottled water in USA). Question 2 : What has been the effect of the rivalry on profits ? During the 1960’s and 70’s Coke and Pepsi concentrated on a differentiation and advertising strategy. The â€Å"Pepsi Challenge† in 1974 was a prime example of this strategy. However during the early 1990’s bottler’s of Coke and Pepsi employed low priced strategies in the supermarket channel in order to compete with private label (store brands). In the late 90’s decided to abandon the price war, which was not doing industry any good by raising the prices. Indeed, price wars, even combined with low-cost strategies had driven soda price down to the point where bottlers couldn’t get a decent return on supermarket sales (also because the concentrate prices rose). Bottlers then shifted course (both CCE and PBG) and increased their retail price †¦ consumers balked, sales volume dipped and finally, concentrate makers saw their profits drop as a result ! ( § Evolving structures and strategies – p12). Question 3 : How can Pepsi and Coke sustain profits in the future ? Coke can Pepsi can sustain their profits in the industry because of the following reasons: No new threats from new competition : when there is a threat, as when the beverages from bottled water to teas became more popular, Coke and Pepsi diversified into non–carbonated drinks to counter the flattening demand in the carbonated drinks. This can moreover provide diversification options and an opportunity to grow. Coke and Pepsi have been in the business long enough to accumulate great amount of brand equity which can sustain them for a long time and allow them to use the brand equity when they diversify their business. Per capita consumption in the emerging economies is very small compared to the US market so there is huge potential for growth. However, internationalization strategies can be risky. During the 1960s, Coke focused primarily on overseas markets, apparently basing its strategy on the assumption that domestic CSD consumption was approaching a saturation point. Pepsi, meanwhile, battled Coke aggressively in the United States, and double its US share between 1950 and 1970. Diversification and vertical integration often make internationalisation possible. According to Levitt, we should however not focus on local needs but more on homogenous market needs above all. See discussion section below †¦ Discus sion about the globalization of markets The article of professor Levitt is â€Å"provocative†. He argues that modern communication technologies are creating homogeneous market needs, while manufacturing are increasing the benefits of scale. Accordingly, truly global strategies will be able to use low prices to sweep all competitors still focused on local needs †¦ for all that the quality remains. Coca-Cola seems to be really exemplar of the trend. We can read this in the case : â€Å"the bottling process involve high-speed production lines that are interchangeable only for products pf similar type and packages of similar size†. American academics (Gerry Wind and Susan Douglas) warn of the â€Å"Myth of Globalisation†. If we take Coco-Cola we shouldn’t forget to mention that they sometimes adapt to country needs : Coca-Cola is selling local product in Japan alongside its classic Coke. As far as the Dasani bottled water is concerned, if it’s a success in the USA, it’s a failure in Europe. Nevertheless, Prof. Levitt admits it can happen : Global corporation will accept and adjust to differences only reluctantly, only after testing their immutability, after trying in various ways to circumvent and reshape them. Some countries, not all, are becoming richer. Consumers of these countries become less price-sensitive and more ready to spend on indulging their local tastes. Finally, we should also mention that between the two poles of global and local, there is a third position : regional. What we often call global †¦ is just intra-regional. The holy grail is perhaps not to know one everything about only one great thing, but rather to isolate a few standardized markets, some region. We can see that prof. Levitt is sometimes more reserved : â€Å"I do not advocate the systemic disregard or national differences†. However, this way of thinking implies two great things : a breakthrough innovation and a matchless ambition : indeed, supposing that we can never suppose that the customer is a king who knows his own wishes implies to create and keep a customer †¦ what a project ! Based on â€Å"Key debate : Global, Local or Regional – Exploring Corporate strategy – G. Johnson, K. Scholes, R. Whittington – 8th Edition

Tips For Writing a Sample College Board Essay Prompt

Tips For Writing a Sample College Board Essay PromptA sample college board essay prompt can help you get going on writing a great college essay and makes your research much easier. Though you will need to do some research on the right essay topic before you begin writing, this can help you in avoiding most of the common mistakes that cause students to give up before they start.The first thing you will want to think about when getting a college essay prompt is what you want to write about. Is it a question? A problem? Maybe an argument?Once you know what you want to say, you can start thinking about your college essay prompt. This will require a bit of effort because you have to write about something that interest you, as well as something that will be relevant to your major. Think about the information you learned in your course, or what you have read in books, journals, newspapers, or magazines.The most common error in essay writing is to fail to do enough research. When you want to answer a question, do not just say 'yes'no'. By doing this, you miss out on a chance to tell the reader what you know about the subject.The second most important thing to remember is that you should not just tell the reader what they don't already know. Writing an essay for college is not just about giving facts and figures. It's also about persuading your readers. By doing this, you will strengthen your argument and persuade your reader to consider what you have to say.The third tip for writing a college essay prompt is to keep it short. One page is often enough to convince a reader that you have taken the time to get an idea, and that you are not just talking for the sake of talking. In fact, using a four-pager is recommended as a guide in writing your own college essay prompt.These tips can help you get started on your research into writing a sample college essay prompt. Take the time to brainstorm about the topic, and then focus on writing about what interests you. Doing this w ill allow you to add your own story to the study of the topic, which can make all the difference when you come to write your essay.

Dialectical Behaviour Therapy

Dialectical Behaviour Therapy Dialectical Behaviour Therapy (DBT) is a multimodal treatment model developed by Marsha Linehan, an American clinical psychologist, in the early 1980s (Palmer, 2002; Neacsiu, Ward-Ciesielski, Linehan, 2012; Linehan, 1993a).Advertising We will write a custom research paper sample on Dialectical Behaviour Therapy specifically for you for only $16.05 $11/page Learn More DBT is based on the principles and strategies of an early treatment known as cognitive-behavioural therapy (CBT) and was originally intended for individuals presenting with suicidal symptoms (Linehan, 1993b). DBT replaced CBT in the treatment of suicidal individuals because the latter’s strategies had failed since most clients responded to treatment by withdrawing or attacking the therapist. Moreover, counselor experienced a variety of difficulties with the use of CBT in treating suicidal clients, especially, the competing priorities concerning the need to decrease suicidality, teaching the clients new behavioral skills, and managing distress among the clients (Neacsiu et al., 2012; Linehan, 1993b). DBT is designed to provide a comprehensive approach to treating suicidal clients, such as people who are suffering from borderline personality disorder (BPD). The treatment is based on theoretical premises and the principles of validation, acceptance, and mindfulness (Feigenbaum, 2007; Swales, 2009; Wix, 2003). Apart from borderline personality disorder (BPD), DBT has also been used in the treatment of anxiety, posttraumatic stress disorder (PTSD), self-destructive behaviors, impulsive behaviors, and alcohol/drug problems (Feigenbaum, 2007). This paper summarizes different aspects of DBT the major concepts and premises, means of assessment, goal setting, processes, and applicability. The Philosophical Elements of DBT There are three major philosophical elements that underlie DBT including dialectics, Zen Buddhism, and behavioural science (Palmer, 2002; Neacsiu et al., 2012). The basic element of DBT in relation to behavioural science is cognitive-behavioural therapy. DBT is based on the therapeutic techniques of CBT, which emphasize on self-monitoring and collaborative efforts from both the client and the therapist (Palmer, 2002). However, it is important to note that some aspects of CBT are not effective in addressing the problems present among suicidal clients. In order to address the challenges associated with behavioural science approaches such as CBT in the treatment of individuals with BPD, the DBT approach incorporates the principles of Zen.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Here, the Zen philosophy encourages people to forego their ideas regarding their view of reality, and focus on the current moment through acceptance, self-validation, and tolerance. From the Zen perspective, the world is perfect as it is and each moment of reality should be accepted without judgment (Robins et al., 2004). This principle is incorporated into the mindfulness component of DBT, which emphasizes on the need for patients to intentionally live in the present moment without judging, rejecting, or getting attached to the moment (Linehan, 1993b). On the other hand, counselors and their BPD clients will recognize that putting acceptance and change together in any treatment session is very difficult. Therefore, DBT incorporates the dialectical element, which emphasizes on the importance of synthesizing opposites. Here, dialectics is a very important component of DBT, especially in dealing with multi-problem clients, because it allows them to initiate behavioural change by means of acceptance and self-validation (Neacsiu et al., 2002). The dialectical philosophy encourages clients to take a holistic look at different perspectives, encapsulate opposites, and move on continuously. Dialectical Behaviour Therapy Assumptions Alongs ide the philosophical elements of DBT identified in the foregoing discussions, the treatment involves a number of assumptions about the client and the counselor. On the part of the client, DBT assumes that the clients are capable of doing their best to solve their problems. Furthermore, the therapist assumes that the clients cannot fail in the DBT treatment. Additionally, there is the assumption that the clients may not be the source of all the problems they are facing, but they must be willing to solve them either way. Most importantly, the therapy assumes that the lives of people suffering from BPD are unbearable, and therefore, the clients must be motivated to change their lives for the better (Neacsiu et al., 2012; Kliem, Kroger, Kosfelder, 2010). About the therapist and the therapy itself, it is presumed that the counselor has a responsibility in caring and helping the clients to change their ways and achieve their goals in life. Moreover, the therapist must conduct DBT with u tmost clarity, precision, and compassion while ensuring that the therapeutic relationship with the clients exemplifies a real interaction between equals.Advertising We will write a custom research paper sample on Dialectical Behaviour Therapy specifically for you for only $16.05 $11/page Learn More Further, it is presumed that the principles of behaviour apply to the therapist in the same way they apply to clients. On the other hand, the therapist needs support in caring and helping the clients suffering from BPD. Other overarching assumptions imply that the therapist can fail in delivering DBT and the treatment can fail even without the therapists fault (Linehan, 1993a; Miller, Rathus, Linehan, 2007). Theoretical Foundations of DBT The biosocial theory of borderline personality disorder informs the dialectical behaviour therapy. The theory hypothesizes that BPD arises when an emotionally-vulnerable person interacts with an invalidating environment (Lineha n, 1993a; Swales, 2009; Palmer, 2002). Emotional vulnerability refers to instances where an individual reacts excessively to less harmful stressors and takes long time to regain baseline emotions after the stressor is removed (Swales, 2009). When a growing child is exposed to an invalidating environment, it is probable that s/he will not have the opportunity to understand his/her personal feelings and experiences. Besides, this child may not be able to relate his/her responses to particular events in the real world as he/she lacks the support of the others in solving or coping with difficult/stressful situations, most especially when none acknowledges the problems associated with such situations (Huss Baer, 2007). Consequently, the child turns to the immediate environment for answers regarding his/her problems, but the environment may limit the demands that she makes on the significant others. In the long run, the child may begin hoping to gain acceptance from others as well as dev elop extreme emotions to make others to acknowledge her experiences. An obvious consequence of this erratic emotional response is that it prevents the child from understanding and controlling specific emotions. Furthermore, the child may not achieve emotion modulation because the situation does not allow her to acquire the necessary skills (Crowell et al., 2009). Overall, the child slips into a state of emotional dysregulation, which upon interacting with the invalidating environment, leads to Borderline Personality Disorder (BPD). Therefore, based on this theory, DBT is designed to help borderline patients to recover emotional control under validating environments.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Means of Assessment/BPD Diagnosis Emotional dysregulation in a growing child can interact with the invalidating environment to cause BPD. As a result, emotional dysregulation is a central feature in the development of BPD (Neacsiu et al., 2012; Linehan, 1993a; Linehan, Bohus, Lynch, 2007). From a DBT perspective, emotions are considered as complex involuntary responses to both the internal and external environments. In DBT, such emotional responses are categorized into various subsystems, important to treatment because they are the main targets of different emotion regulation processes of DBT. These subsystems include emotional vulnerability to cues, triggers, response tendencies, nonverbal and verbal expressive actions/responses, and secondary emotions, which interact in different ways to produce a particular pattern of emotions. Therefore, one can assess emotion dysregulation by examining the way an individual alters or controls various subsystems of responses under average or no rmal conditions. Emotion dysregulation is characterized by excessive negative affect, irrational thoughts, impulsive emotional behaviours, dissociation under stress, and difficulties in controlling physiological arousal and in undertaking non-mood-dependent activities (Linehan et al., 2007). Various self-destructive behaviours, dysfunctional behaviours, and maladaptive responses are important indicators of emotion dysregulation. Goal Setting in DBT In DBT, goals for treatment are set through collaborative efforts involving both the therapist and the client. However, the therapist plays a major role in modifying the clients’ goals to fit into the treatment model. Here, a treatment target hierarchy is used in determining the problem focus in each treatment session. In most cases, the therapist gives the highest priority to addressing suicidal and self-injurious behaviours among the clients. These behaviours are commonly referred to as out-of-control and usually categorized into life-interfering, life-threatening, and severe quality-of-life-interfering behaviours. Once a client has achieved stability and control over these dysfunctional behaviours, then the therapy focuses on activities aimed stabilizing the clients’ emotions and alleviating trauma. Further, the therapy moves to activities that increase the clients’ self-respect and decreasing problems that cab interfere with the clients’ ability to achieve personal goals. Finally, the therapy proceeds to resolving the clients’ experiences and feelings of incompleteness (Koerner Linehan, 1992; Kliem et al., 2010). Moreover, it is imperative for the therapy to address various secondary targets, such as inhibited behavioural patterns, which may interfere with the progress made in treatment. Processes and Specific Techniques in DBT The main objectives of DBT are to enhance the clients’ capabilities and motivate them accordingly achieved by increasing the clients’ set of skilled behaviors, generalizing the learned behaviours to the natural environment, improving the clients’ motivation, reducing dysfunctional behaviours and eliminating their reinforcements, reinforcing effective behaviors and increasing the therapists’ motivation and capabilities. These functions of DBT are further supported by four major modes of treatment, which include individual psychotherapy, skills training group therapy, consultation teams, and phone coaching. On the other hand, DBT focuses on problem-solving by means of validation and dialectical strategies. Therefore, the treatment involves specific techniques such as change strategies, validation strategies, dialectical strategies, communication strategies, and case management strategies (Neacsiu et al., 2012). Moreover, these broad categories involve more specific processes and techniques of handling borderline clients. There are many treatment techniques borrowed from CBT, such as targeting, attention t o in-session behaviours, chain analysis, opposite action, and observing limits (Linehan, 1993a; Dimeff Linehan, 2001). Applicability DBT is the most widely investigated psychosocial model of treatment for BPD. A myriad of studies have tested the efficacy of DBT in resolving different symptoms associated with BPD in a variety of populations and settings. In studies involving highly suicidal patients, the researchers found out that DBT was effective in resolving a number of dysfunctional and maladaptive behaviours such as suicide including some cases of severe suicidal behaviors and self-jury among the participants as compared to treatment as usual (TAU). Furthermore, it has been shown in these studies that the tendency to use psychiatric facilities was less among BPD clients who had been treated using the DBT approach (Neacsiu et al., 2012; Bedics, Atkins, Comtois, Linehan, 2011; Pistorello et al., 2012; Harned et al., 2009; Iverson, Shenk, Fruzzetti, 2009). On the other hand, the effectiveness of DBT has been investigated in the treatment of other psychosocial issues, and there are promising results, particularly in treating anxiety, substance abuse, eating disorders, ADHD, and treatment-resistant depression (Rizvi, Steffel, Carson-Wong, 2012). References Bedics, J. D., Atkins, D. C., Comtois, K. A., Linehan, M. M., (2012). Treatment differences in the therapeutic relationship and introject during a 2-year randomized controlled trial of dialectical behaviour therapy versus nonbehavioural psychotherapy experts for borderline personality disorder. Journal of Consulting and Clinical Psychology, 80(1), 66-77. Crowell, S. E., Beauchaine, T. P., Linehan, M. M. (2009). A biosocial developmental model of borderline personality: Elaborating and extending Linehan’s theory. Psychological Bulletin, 135, 495-510. Dimeff Linehan, M. M. (2001). Dialectical behaviour therapy in a nutshell. California Psychologist, 34, 10-13. Feigenbaum, J. (2207). Dialectical be haviour therapy: An increasing evidence base. Journal of Mental Health, 16(1), 51-60. Harned, M. S., Chapman, A. L., Dexter-Mazza, E. T., Murray, A., Comtois, K. A., Linehan, M. M. (2009). Treating co-occurring Axis I disorders in recurrently suicidal women with borderline personality disorder: A 2-year randomized trial of dialectical behaviour therapy versus community treatment by experts. Personality Disorders: Theory, Research, and Treatment, 5(1), 35-45. Huss, D. B., Baer, R. A. (2007). Acceptance and change: The integration of mindfulness-based cognitive therapy into ongoing dialectical behaviour therapy in a case of borderline personality disorder with depression. Clinical Case Studies, 6(1), 17-33. Iverson, K. M., Shenk, C., Fruzzetti, A. E. (2009). Dialectical behaviour therapy for women victims of domestic abuse: A pilot study. Professional Psychology: Research and Practice, 40(3), 242-248. Kliem, S., Kroger, C., Kosfelder, J. (2010). Dialectical behaviour therapy for b orderline personality disorder: A meta-analysis using mixed effects modeling. Journal of Consulting and Clinical Psychology, 78(6), 936-951. Koerner, K., Linehan, M. M. (1992). Integrative therapy for borderline personality disorder: Dialectical behaviour therapy. In J. C. Norcross (Ed.). Handbook of Psychotherapy integration (pp. 433-459). New York, NY: Basic Books. Linehan, M. M. (1993a). Cognitive-behavioural treatment of borderline personality disorder. New York, NY: Guilford. Linehan, M. M. (1993b). Skills training manual for treating borderline personality disorder. New York, NY: Guilford. Linehan, M. M., Bohus, M., Lynch, T. (2007). Dialectical behaviour therapy for pervasive emotion dysregulation: Theoretical and practical underpinnings. In J. Gross (Ed.), Handbook of emotion regulation (pp. 581-605). New York, NY: Guilford. Miller, A. L., Rathus, J. H., Linehan, M. M. (2007). Dialectical behaviour therapy with suicidal adolescents. 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The analysis of the non-store retailing sector in the UK Essay

The analysis of the non-store retailing sector in the UK - Essay Example Political Environment In the former years, the retail sector was recorded to fall significantly although the non-store retail sector was identified to grow with record hikes. One of the fundamental reasons was the fluctuations in the political environment of the UK. This depicts that political factors have a significant influence on retailing sector of UK but has a minimum affect on the non-store retailing sector. Economical Environment The economic factors have a significant impact on non-store retailing sector. The current trend in the economic environment of UK is identified to have rising tax rates by 20%, decreasing employment rates as well as increasing inflation that can cause significant turmoil to the venture in terms of fluctuating demands. Social Environment The social indicators of the UK depict to support the non-store retail segment to a large extent. The current trend in the industry reveals that shoppers are increasingly tending to consume products/services through non-store channels developing UK retail market to be among the largest online markets of the world. (Pinnington, 2011). Technological Environment The non-store retailing sector is largely depended on the technological factors in terms of internet marketing and machineries that support vending out of stores. Currently, the technology industry in UK is witnessed to grow significantly that in turn provides substantial support and opportunities to the non-store retail business (Robinson, 2010). 1.1.2. Product Feasibility: SWOT Analysis Strengths: Are available at cheaper rates than hardbacks Convenient while travelling and are also referred to as travel books (Shaffer & O'Donnell, 2011) Weaknesses: These products have a significant demand among individual customers but are no t quite favoured by library customers Are considered to have inefficient quality assurance in comparison to hardbacks (Shaffer & O'Donnell, 2011) Opportunities: Increasing demand for cheap products in the book publishing industry Lower production cost in comparison to hardbacks Can be distributed through various channels rather than only through retail stores (Shaffer & O'Donnell, 2011) Threats: The rising significance and demand for e-books are notably among the biggest threats of the paperbacks

Case study-essay Essay Example | Topics and Well Written Essays - 750 words

Case study- - Essay Example This leads to the production of the products to the markets while they target a special group. For example, the company is aware that the sick or the people who have health ailments take organic tea makes them come up the organic and maintain the company produce more tea making the group depend on them an remain as costumers. The company also supplied the products to hotels, to learning institution and the shops that market tea. The marketing director explains that the company is much better in the sense that the regulars stick with their products each time they would buy. The Numi tea organization treats the customers with a better option therefore; they had to develop a new market that would target another group of customers. The marketing manager of the group explains that the company’s major customer are the youth since the company mostly sold the products at the learning institutions and the prices were cheaper that all the students could afford. The management of the com pany is trying to come up with ways that they would come up with the best skill that will convince the people from different age groups such as the old. The tea product from Numi explains why the people keep asking at the coffee shops and the restaurants. This happens after a person tastes the tea in the sense that they go ahead and asks where they can obtain the tea or how to come up with tea. The advertisement of the company is all over Facebook and Twitter making the product grows fast across United States of America. Numi’s relationship with its customers The relationship with the producers in Numi is dismal in that they need to come up with a better way of relating the two parties. To Numi the consumers are better than the producers are because the concern on the producers is. Marketing relate well with the consumers since they have to convince the consumers on how to purchase the products frequently and have to buy their tea but not from another company. The company goe s miles ahead to advertise through various available means such as the internet and through the restaurants and coffee shops or the cafes. The producers’ collies with the company and the achievement of the company will eventually lead to the achievement of the producers. Technology and its relations with customers The company has adapted the current technology since they look up for better ways that will attract more customers to adept to their product. Currently Numi uses the tea products and the necessary skill that will lead to development of the tea company. For example, Numi takes advantage of the numerous populations that access the internet. This stimulates the management of the company in the sense that the company advertises its product online and the information get across numerous people. The company has taken advantage of the social media on the internet such as Twitter and Facebook. The company uses these social sites for the advertisements since numerous people across the world access them frequently. However, the management needs to come up with better ideas such as the creating of free posters and post them online or back their services by introducing other services such as the free deliveries. This service will encourage even customers from far countries or states to access the products. Suggestion on methods of data collection Several data collection methods For easy running

Employment Story Essay Example for Free

Employment Story Essay I first joined the army in 1996 and have been part of what most soldiers probably considers as the most important unit of any command, the Food Supply Unit. My battlefield is the kitchen where I rose from the ranks where my army soldier rank promotions became commensurate to my rise in the kitchen ranks. When I became Private First Class in 98, I also earned the title of First Cook. 2001 saw me become a Staff Sergeant on the field and a Senior First Cook in the Mess Kitchen. Currently, I am now Sergeant First Class and serving as the Dining Facility Manager as well. Being a Dining Facility Manager is not an easy job. I have to know how to manage twenty-five people and multi task between meal planning, cooking, and food distribution at base camp and on the field. Sometimes, it can turn into a real headache, especially when I have to accomplish the job in a war zone situation. I have done everything from planning meal drops to soldiers on the field, preparing the commanding officers meals, and when unavoidable, I can plan wedding receptions for my comrades who get married on base camp as well. I believe that I have served both my country and my fellow soldiers well. Together with my unit, I have done duty on two peace keeping missions as well as served in the war. I know that a soldier cannot fight on an empty stomach that is why my priority on the battle field is to make sure that all the units are well fed regardless of the combat situation. When somebody offers me a new job, I always tell that person the story about how I got to combine my two passions in the world into one very important job. Ive always been a patriot and a cook at heart. Working in the army has allowed me to live my dream job. That is to serve and protect my country and the free world while cooking up a storm and learning new recipes while serving on the field.